Authors Battle it Out For Christmas Sales
The publishing world heats up with over 800 hardback titles are released on the same day (1st of October) in the UK as publishers fight for a place in the Christmas bestseller lists. With bookmakers are now offering odds on the rivals for the number one bestseller this Christmas.
Publishers are now seeing the run into Christmas in a very similar way to the recording industry sees the pop music Charts and when you look at the facts, it’s not hard to see why the festive run in is a vital period of sales for the book industry.
According to Nielsen BookScan figures, one fifth of book sales (by value) are made in the run-up to Christmas. Last year saw 1,000 hardback books released at the same time, with 2,000 extra paperbacks, audio books and ebooks being released on the same day.
The most significant difference between the recording industry and the pubolishing…