Pennyworth Books

Why is it that so many communities are so perfect, and have all the recreation facilities surrounding where the people live? It makes life more enjoyable, less stressful, and it makes it safer for raising a family as well. People that live in these types of areas are healthier, happier, and they get the exercise they need. The quality of life that is gathered from proper urban development of this type is almost incalculable from a monetary standpoint.

I’d like to introduce you to an expert on the topic, someone that has written a very excellent book, one which I believe everyone in urban planning and design should read. Also for those folks that are building master planned communities which include recreational facilities, parks, and so forth need to take a gander at this book. The name of the work is;

“Recreational Planning and Design,” by Seymour Gold, 1980

The author Seymour M. Gold…

Generation Ageless: How Baby Boomers Are Changing the Way We Live Today…And They’re Just Getting Started, by J. Walker Smith and Ann Clurman, is a book you must read. Why? Because people will be talking about it! And those in the know know to read this book!

Baby Boomers–you may have heard the phrase, this catchword many times; but did you know there are 78 million of them? After reading this book, I believe there are even more-for surely there are those, like me, who were born on the “cusp–9 months before 1946!” and see themselves more like boomers than any other group!

Yankelovich, Inc. began studying consumer values and lifestyles in 1958. As I started reading Generation Ageless, I did not realize how the activities by a company, about which I knew nothing, could be writing about–me! It was at first exhilarating–then it got downright eerie! Yankelovich chose to begin studying…

Anneli Rufus has written a very interesting book in Party of One: The Loners Manifesto. The book describes so many of the super humans of our past, who were loners and made a huge dent in the forward progression of the human species. Too often, it appears society misjudges its loners. Often loners are considered misfits of society or perhaps even possessing criminal elements. But why is this?

It appears the misconception of what a loner is happens because society and a human being is a social creature and win society cannot place an individual in a frame of reference; that is to say a particular individual who is not like them that is when the labeling starts. The reason that loners are often stereotyped as possessing criminal elements is because the loners are the hardest types of criminals to catch and of course those are the ones that we remember.

Actually,…

Anybody has his or her own classic movie (or movies) favorite. For years, a lot of people may have been collecting the movies that they love and have been watching them every now and then if the urge of reminiscing comes. Movies, needless to say, are part of everyone’s lives. Even the most anti-social type of person has his or her own movie favorite.

The same with movies, a lot of people also have their own collection of home-made videos that they have made and collected for years ever since taking videos has been invented. From the the VHS, VHS-C, SVHS, Hi8, regular, even Betamax, as long as you can use it to store precious memories, everybody has it.

However, as times is changing, so is technology. As technology changes, new equipment become more efficient and handy. The same applies for the videos that we have and the kind of storing that…

My favorite author, speaker, and business coach Mr. Earl Nightingale once wrote in a book “You Become What You Think About” Ever since the first time I read that phrase my life has changed in a big way and I hope to be able to pass that on to others.

I grew up in a very small town in Northern Canada. The whole time I was growing up I thought that once you hit the town limits the world just came to an end. As I grew up I saw that wasn’t the case, but my world was still very small.

In my early twenties I had chosen my career path to be a greens keeper on a golf course (remember Bill Murray’s character from the movie Caddy Shack, that was me) I loved my job but wasn’t always sure it was going to bring me to the promised land.

On my 24th…

Teenage years for Russ Whitney were not filled with opportunity, stability and financial security. He, as a teenager, was described as youth with no future prospects.

He, at this age, did indeed look to embody a guy that was 慻oing nowhere? He had dropped out of high school and although was street smart didn抰 exude much of a potential for achievement. With no education, no qualifications, no ambition, he didn抰 justify being taken seriously.

He changed all of that and his job was what gave him the confidence and motivation to change his life.

Russ Whitney and early adulthood

After he dropped out of school he needed to find gainful employment.

It was the Tobin Meat Packing Factory in Albany, New York that gave him the job described as the starting block to a life filled with successes.

His job was nothing remarkable; he was a meat packer and earned an hourly wage. He earned $5…

Paco Underhill published his book “Why We Buy: The Science of Shopping” in 1999. Today it remains a modern classic for understanding the psychology of consumer purchasing behavior.

Here is a summary and critique the book’s main points:

1. Purchasing behaviors can be studied: Underhill and his team opened the eyes of CEO and retail managers everywhere with their unique approach of meticulously observing people as they shopped. They brought techniques from anthropology and merged them with economics to create a new science.

2. Retailers still have much to learn about why people buy: Most CEOs that Underhill spoke with knew a whole lot about how store revenues but very little about what actually made customer purchase. For example, one CEO he spoke with believed that about 99% of people who visited their stores made purchase. When Underhill revealed that the correct statistic was only 48%, the CEO was needless to say enthralled…